Insights Into Name Reasearch - How to Create a Name That Sells the Product (PRWeb)
Published Date: 08 May 2008 view : 155
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Name research is simply finding the best brand name for a specific product. At a speaking engagement for the International Trademark Association's Strategy Forum in New York, John Hoeppner, President of NameQuest, Inc., explained the overall objective of name research to an audience of trademark attorneys this way: "The goal of effective name research is to choose a product name that reflects ...…more |
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