Sony Ericsson XPERIA Pureness come with an extraordinary crystal clear LCD. The device will become the world’s first mobile phone that has a transparent or translucent screen view, very impressed.

The device has nice design with candybar form factor that make the phone looks very elegant. The Sony Experia Pureness come with simple design with bring together beautiful craftsmanship and the concept of talk, text, time – a holiday from technology.

Sony Ericsson seem to have been concentrating so much on the glass display that they’ve forgotten about everything else you’ll usually find in a cellphone.  Never mind no WiFi or GPS, there’s not even a camera.  Still, with screen visibility so dependent on the background surface.

Sony Ericsson XPERIA Pureness will measure 102.0 x 43.0 x 13.0 mm and will weigh only 70 g. It will pack 88MB of internal memory, Bluetooth A2DP and USB connectivity. The quad-band GSM radio will give it worldwide roaming capabilities, while the 3G with HSPA support will deliver the high-speeds needed for the NetFront web browser. There's also FM radio onboard the XPERIA Pureness and the company's proprietary FastPort. It's still beyond us how come Sony Ericsson can place a crater of this caliber on the side of the phone and still promote it as fashion-minded.

Sony Ericsson XPERIA Pureness Video Promo